A New Business Paradigm

Date: 09.02.2016 | Business strategy, General, Networking

Join the JBNF revolution with a new business pardigm in Jerusalem!

By Penina Taylor

There’s an old quote from the movie “Field of Dreams”, which says “If you build it, he will come.”  Here at JBNF, we are doing just that.  We are building a new business paradigm for Jerusalem, which will not only draw new business to Jerusalem, but will change the way business is done throughout Israel and across the globe, with Jerusalem at the helm.

JBNF-Jerusalem's new business paradigm


The world we live in today is much larger than that of our parents and grandparents, and the rules have changed.  Today’s global village requires us to re-frame our understanding of how to do business. What better place to start than the city which brought spirituality and ethics to the world?

For as long as anyone can remember, the business mindset has been characterized by the phrases “dog-eat-dog” and “every man for himself”.  This cut-throat paradigm has been the standard business model for centuries.  And yet, while this model has certainly paid off for some, and then only minimally, in general it has never yielded the level of success one would expect.

There is, however, another business model that has been one of the best kept secrets of those who have been incredibly successful throughout history. But its secret has not been hoarded by those who possess it – if anything, they’ve shared it freely, yet so many have ignored what was sitting right in front of their noses.  That business paradigm was best summed up by the famous business coach and motivational speaker, Zig Ziglar.  He said, “You will get all you want in life, if you help enough other people get what they want.”

This secret is also described by Bob Burg in his book, “The Go-Giver.” He says, “And this really sums up the secret to success - that is, giving.  Most people just laugh when they hear that the secret to success is giving…but then again, most people are nowhere near as successful as they wish they were.”

This values-based business paradigm is characterized by five basic principles, which include: 1) a focus on providing value, servicing a wide clientele base including the establishment of global partnerships, 2) focusing on others’ interests, 3) authenticity, 4) integrity and 5) reciprocity.

Providing Value

True success is the outcome of giving more in value than you receive in compensation  

It seems almost counter-intuitive.  How can you possibly become wealthy that way?  If you give more than you take, it sounds like a recipe for bankruptcy, right?  But that’s not the way this principle works.  The more you give, the more you will make.  Too many times we begin and endeavor by asking ourselves, “will this make money?” But the first question that must be asked is, “Does it serve others, does it add value to others?” After that we can ask, “Does it make money?”

This principle requires a fundamental shift in the way we think.  We need to learn to give because it’s the right thing to do – because we love to.  Giving is not a strategy for success; it is a way of life.  But when we give, then very profitable things begin to happen.

All of the successful enterprises in the world have been created by men and women who had a greater passion for what they were giving – their product, service or idea – than for what they were getting.  And many of those great enterprises have been destroyed by others who had a greater passion for what they were getting than what they were giving.

It must be understood that while the principle of providing value does not actually create wealth, it determines the potential for success and wealth.  It is the second principle that determines actual profit.

Service and Partnership

Compensation is determined by how many people you serve and how well you serve them

Your potential for success is determined by how much you give, but your compensation is directly proportional to how many lives you touch.  Its not only about value, it’s about impact.

You must understand that you determine your level of compensation – you are actually in control.  If you want more success, you have to find a way to serve more people, that’s it.

Unfortunately, we live in an age where people are afraid to even consider that they have some responsibility in what happens in their lives.  It’s so much easier to blame our parents, the government, or even G-d for the circumstances that we are in.  It takes work to take responsibility, but taking responsibility is really the first step in gaining success.  We must understand that we have a lot more control over what happens in our lives than we have been taught to think.

We must change our way of thinking.

Don’t let your thinking get in the way of what you can really do.

So, okay, if my compensation is proportional to the amount of people I impact, how can I multiply my impact?  I mean, I’m just one person.  I may have great ideas and a desire to give, but how can I reach the world?

We must stop seeing other people as competitors, and begin to see them as collaborators.  Maybe I bring 3 personal skills or talents to the table.  How much of an impact can I really make?  But if we join forces and I bring my 3 to the table, and you bring your 3, and he brings his three, now we have 9 assets to work with instead of just three.  And the truth is that if each of the three of us has access to all 9 assets, then in truth we have 27 assets between us. Collaboration, and not competition, is one of the keys to compensation.

In order for collaboration to work, you must develop a network.  But networking isn’t just about clients and customers, and it’s not just about going to meeting with lots of people.  It’s about establishing relationships. It’s about surrounding yourself with a group of people who are personally invested in seeing you succeed.  How do you develop relationships where others want to see you succeed?  By becoming personally invested in seeing them succeed. It’s not about usury, it’s about giving.  And when we establish these types of relationships, we create a force of personal emissaries.

Forget the idea of “win-win” – that’s part of the old paradigm.  Always look for the solution where you both come out ahead?  Sounds great, but most of the time, what people call “win-win” is isn’t about seeing the other person succeed; it’s really about protecting our own interests.   Making sure that we all come out even, that nobody gets the advantage.

When you base your relationships – in business or anywhere else in your life – on who owes who what, that’s not a partnership, that’s being a creditor.  50-50 is a losing proposition.  The only winning proposition is 100% – that’s as true in business as it is in marriage.

Focusing on Others’ Interests

Your impact and power is the result of how generously you place other people’s interests first.

How can that be? Because when you place other people’s interests first, your interests will always be taken care of. Always.  It’s a law of the universe.

If you asked most people what creates power, they would say, “money, position, a history of outstanding accomplishments, etc”.  That’s what most people would say, but they’d be wrong.  People have it backwards, it’s not those things that create power; power creates those things. And what creates power, is putting other people’s interests first.

It is fear that stops us from putting others’ interests first – fear that we will be taken advantage of, lose money, etc.  But when we come from a place of fear, we are giving away our power.  Being self-generated and confident in who we are as people allows us to put others’ interests first, and those who have done so have not found that they have gotten walked over, instead, they find that they become incredibly more impactful, powerful, and successful.

Authenticity and Integrity

No matter what you think you are selling, in the end what you are really offering is yourself.

Now, it’s important to understand that when we begin to put principles into action, we actually begin to change.  We become attractive and we draw others to us. That’s the key.  Succeeding in business is only 10% about your skills and knowledge.  The other 90% is about how you relate to others.  No matter what you think you are selling, in the end, what you are really offering is yourself.

People don’t do business with businesses, they do business with people.  And a person will chose to do business with someone they like and trust – even if it may cost them more money – simply because of that connection.  Those connections come from being authentic and having integrity.


If giving is the key to success, the key to giving is in being open to receive

In order for you to give, another must receive.  In fact, the legal definition of a gift is something that is given and received. Both actions must be executed in order for something to legally be considered a gift.  If you put money into my account and I didn’t know anything about it, legally it was not a gift because I never accepted it.  If I leave a gift on your doorstep and someone steals it before you get it, I may think I have given you a gift, but I haven’t.

Giving in business, just as in any other aspect of life is a flow.  What comes out of one place must go into another.  Flowing water goes somewhere – it cannot simply flow forever, it is received by the ground, then the atmosphere, and then recycled to flow again. Carbon dioxide, which is expelled into the atmosphere through human breath, is then absorbed by plants, who create the oxygen that humans breath in.  This in turn creates more carbon dioxide.  The world is built on symbiotic relationships.

The same in business.  In order for giving to work, we must also be open to receive.  No one wants to be only a giver and certainly no one wants to only receive.  When you are open to receiving from those with whom you are building relationships, it allows them the opportunity to give as well, and begins the flow of prosperity for everyone involved. Refuse to receive, and you shut down the flow.

So, the secret to success – to gaining it and having it, is to give, give, give.  The secret to getting is giving.  And the secret to giving is making yourself open to receiving.

But if I follow these principles, won’t I get taken advantage of?

Have you ever noticed that what you focus on, you receive more of?  You will only be taken advantage of if that is what you are expecting.  If you come from a place of fear instead of authenticity, integrity, and power, then you very well may be taken advantage of; but these principles accomplish just the opposite.  And the proof is in the pudding – these are the principles by which the most successful and wealthy people in the world have accomplished their success, and they work for everyone who puts them into practice.

Jerusalem is the center of the world and it is only fitting that Jerusalem be the location for this shift to a values-based business culture.  Jerusalem has been the dream of the Jewish people for thousands of years.  We have come here not only to pray, but to live in a good and holy fashion.  By working to make a better business culture, where business people do business in a synergetic and ethical way, we create a better business model, and make ourselves worthy of this incredible community in which we live.

 So partner with us in this new adventure and join the JBNF revolution!

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Penina Taylor is a spokesperson for JBNF and is an author, coach, social entrepreneur and international speaker. She lives in Israel but regularly travels to speak on spiritual, motivational and business topics. Penina can be contacted at penina@peninataylor.com.

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